Criteo GO
Self‑serve commerce media platform with AI-driven campaign workflows
What is Criteo GO?
Criteo GO is a self‑serve advertising product built to let advertisers launch and manage commerce-focused campaigns. It emphasizes a streamlined workflow aimed at small and mid‑sized advertisers while offering controls suitable for larger teams.
The platform uses commerce signals and machine learning to speed campaign setup and optimization. AI models trained on shopping behavior automate product selection and bidding decisions to reduce manual tuning.
Criteo GO supports both performance media and retail media use cases in one environment. That includes the ability to buy retail placements and to operate onsite and offsite campaigns tied to product catalogs.
Under the surface, the product exposes bidding logic, dynamic creative tools, and API connections to partners and DSPs. These components are intended to let advertisers scale campaign delivery while maintaining the option to customize targeting and creatives.
Criteo GO Features
Self‑serve campaign workflows (GO)
The GO interface provides a self‑service path for advertisers to set up and run campaigns without managed support. The workflow focuses on simplifying campaign launch and making iterative adjustments through the same interface.
AI‑assisted campaign creation
AI models select and prioritize products and audiences to accelerate setup and improve relevance. Campaigns can be launched quickly using automated recommendations based on observed shopping signals.
Retail media buy and sell platform
The platform supports end‑to‑end retail media workflows so advertisers and retailers can transact placements within the same system. That includes interfaces for launching onsite retail formats as well as broader offsite inventory tied to commerce data.
Predictive bidding and automated decisioning
Automated bidding models estimate the optimal bid for each impression to align spend with expected outcomes. Predictive bidding is intended to reduce manual bid management and adjust in real time for each auction.
Dynamic creative optimization (real‑time personalization)
Creative elements are rendered in real time to match shopper intent and product context, enabling personalized ads across formats. This supports variations in product choice, imagery, and messaging to improve relevance for individual users.
Integrations and partner connections
The product includes direct API connections and links to demand partners to expand inventory and buying options. These integrations let advertisers and media owners connect to third‑party DSPs and media channels through a single integration point.
Pricing
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