Fullstory
Behavioral and AI-driven digital analytics with session replay and data activation
What is Fullstory?
Fullstory captures user interactions and organizes behavioral data so teams can act on real usage rather than assumptions. It combines session-level records with analytics tools to help diagnose friction and validate changes.
The platform includes tools that generate insights from behavior, aiming to reduce the time teams spend investigating issues. Its AI features surface answers and narratives based on interaction data to help product and support teams prioritize work.
Fullstory also provides in-product guidance and feedback collection to run targeted tours and surveys inside applications. That capability is positioned to help teams collect contextual feedback and validate whether product changes move key metrics.
Data activation features enable teams to send behavioral signals into other systems so personalization and workflows can act on those signals. The platform highlights privacy-aware capture and integrations intended to enrich other analytics and operational tools.
Fullstory Features
Fullcapture: privacy-first interaction recording
Fullcapture provides a continuous, privacy-aware record of interactions so teams can replay and inspect user journeys when troubleshooting or analyzing behavior. That record is intended as a foundation for analytics and for training AI-driven workflows that rely on accurate interaction context.
StoryAI: behavior-based insights and answers
StoryAI interprets behavioral data to answer product and business questions, producing narrative insights teams can act on. The feature is aimed at reducing manual analysis by generating clear, behaviorally grounded explanations of what is driving outcomes.
Guides & Surveys: in-product guidance and feedback
Guides & Surveys supports creating in-product tours and contextual surveys to collect feedback and nudge users through flows. Teams can use these capabilities to validate improvements and to gather NPS or other feedback directly in the product experience.
Anywhere / Data Activation: send behavioral signals across your stack
Anywhere enables organizations to activate interaction-derived signals by exporting them to personalization, analytics, or warehouse destinations. This workflow helps teams use behavioral context in downstream systems for personalization and operational use cases.
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