Google Tag Manager

Google Tag Manager is a tag management system that enables users to update measurement codes and related code fragments collectively known as tags on their website or mobile app from a web-based user interface. This product simplifies the process of deploying tags without needing extensive coding expertise. With Google Tag Manager, users can easily integrate various web analytics and marketing tools into their workflows. The platform supports testing, version control, and collaboration features to enhance efficiency and effectiveness in managing tags across multiple platforms.