Microsoft Clarity

Microsoft Clarity provides insights into user behavior through session recordings and heatmaps. Users can watch real sessions to understand where visitors encounter difficulties and identify patterns in their behavior. The platform employs AI-powered summaries to highlight key takeaways, enabling swift action based on user interactions. Additionally, it features AI chat functionality to answer data-driven questions and guide product decisions, enhancing overall user engagement. Integrated features such as Brand agents further assist in personalizing shopper interactions based on behavioral signals, ultimately driving sales and improving user experiences.