Pencil
AI marketing workflow platform for generating, editing, reviewing, and launching campaign creative.
What is Pencil?
Pencil is an AI marketing workflow platform for producing campaign creative from a brief through launch. Its workflow covers ideation, image and video ad generation, editing, review, and performance evaluation.
Teams can keep goals, audience information, and brand context in one briefing step before generating variations. Pencil also supports browser-based editing of text, images, video, and HTML, with access to a brand and asset library.
For collaboration, Pencil provides review workflows with in-context feedback, versioning, and approval trails. Approved ads can be published directly to Meta, Google, TikTok, Pinterest, and other supported channels.
Pencil is geared toward marketing organizations managing multiple campaign variants and markets. It also orchestrates multiple AI engines in one environment so teams can select models for different creative tasks.
Pencil Features
Brief-to-campaign workflow
Pencil organizes creative work from briefing through generation, editing, approval, launch, and evaluation. The workflow includes goals, audience, and brand information as part of the briefing process.
Creative generation and editing
Pencil can turn a campaign brief into images, video, and copy for different channels. Its browser editor supports text, image, video, and HTML editing with AI assistance.
Review and direct publishing
Pencil includes multi-stakeholder review with feedback and versioning. It supports direct publication of approved creative to several advertising platforms, including Meta and Google.
Multiple AI models in one environment
Pencil orchestrates multiple AI engines within one secure layer. This gives teams a way to use different models for creative tasks without being limited to one vendor's model catalog.
Integrations
Pricing
Pricing not verified
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