WordStream
PPC & keyword tools with freemium audits and resources
What is WordStream?
WordStream offers a set of tools focused on search advertising and keyword research. It includes an account audit tool that scores Google Ads accounts across multiple technical and performance areas. The site pairs diagnostic outputs with tactical suggestions to guide optimizations.
WordStream also provides a free keyword research utility that accepts a keyword or URL and returns lists of relevant query ideas. Results include volume and cost-per-click context and can be filtered by industry and location. This tool is useful for both SEO and paid-search campaign planning.
The publisher maintains benchmark reports and downloadable guides aimed at improving search advertising results. Benchmarks are presented by industry and include current averages and practical checklists for optimization. These resources are written to help practitioners compare performance and prioritize changes.
Much of WordStream’s product set is presented alongside LocaliQ’s marketing platform and services. Users can request demos of the broader LocaliQ platform to explore managed and technology-backed marketing workflows. The site also aggregates articles and guides intended to support campaign setup and account management.
WordStream Features
Google Ads Performance Grader — instant account audit
The Performance Grader runs an automated audit and returns a report card with scores and prescriptive advice. It inspects multiple account areas to flag wasted spend, Quality Score issues, and mobile or long-tail keyword opportunities. The grader is structured to surface immediate optimizations for paid search accounts.
Free Keyword Tool — keyword and URL input workflow
A free keyword tool accepts a seed keyword or a landing-page URL and returns hundreds of related keyword suggestions. Results include search volume and cost-per-click data, and suggestions are tailored by industry and location to inform both SEO and PPC lists. The tool supports building keyword lists for campaign structure and content planning.
Industry benchmarks and downloadable guides
Benchmark reports compile search-ad performance averages by industry to help prioritize optimizations and set expectations. The guides pair data with practitioner recommendations and checklists for improving account performance. These materials are intended for advertisers seeking comparative context and tactical next steps.
LocaliQ marketing platform access and demos
WordStream content and tools are presented alongside LocaliQ’s marketing platform, which combines technology and services for customer acquisition and retention. Prospective users can schedule a demo to review how the platform integrates diagnostics, campaign management, and service options. Demo conversations are positioned as the route to evaluate the broader suite.
Pricing
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