Marketing is essential to earn money online. And the success of any digital marketing campaign depends very much on landing pages.
A landing page can take hours to build and perfect using WordPress and HTML alone. But a good landing page builder can take the pain out of creating a landing page. One that converts a visitor to a customer.
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However, if you’re already into blogging with affiliate marketing on the side, freelancing, consulting, or running a digital marketing agency – you need to generate leads and convert them to clients.
Because when it comes to earning more money online, it’s not only eCommerce entrepreneurs that need a landing page but everyone who serves consumers online.
Why use landing page builders?
Online businesses and professionals need highly-converting landing pages to monetize their traffic. Although not all who click on your ads are ready to buy, having an optimized landing page can help you turn them into customers or clients.
When it comes to making money online, landing pages are the key to conversion. Unfortunately, they don’t build themselves. You need the best landing page builder to make the building process easy for you.
There are plenty of landing page builders in the market today. And they can save you hours of work and drive conversions through the roof. The only drawback is, it’s hard to pick the right one with so many great options out there. But don’t sweat on it because we got you covered in this article.
Out of the tons of landing page tools out there, five of them I would recommend for you to try out. I will discuss their strengths and weaknesses to help you choose the best landing page builder for your business.
What is a landing page?
In online marketing, a landing page is a standalone page designed to convert leads into customers or clients. It is a web page that pops out when someone clicks on the link in your banner, ad, email, or SEO optimized keyword.
Marketers design landing pages for a specific purpose – and that’s to drive maximum conversions. Directing traffic from your marketing campaigns to your landing page increases your chance of landing a deal or making a sale. Because of its simple design compared to a website, its whole focus is on promoting your service or product.
On a landing page, you can gain traction on your call-to-action (CTA) to drive sales and measure your cost of acquisition (COA). As a result, you will have insights into what works best to sell your goods or services.
What is a Landing Page Builder?
A landing page builder is software that helps you build optimized landing pages using templates. It has a drag-and-drop feature that lets you customize your landing page without coding knowledge or web development skills.
The best landing page builder has the following characteristics:
- Easy to use
- Attractive landing page templates
- Flexible options for publishing
- Built-in A/B testing tool
- Integrates with 3rd party tools
Let’s find out which landing page tools you can use to build professional-looking landing pages.
6 Best landing page builders
1. Leadpages
The best landing page builder doesn’t have to be expensive. Leadpages is an inexpensive option with a great form builder. Though it is the cheapest option on my list, it doesn’t skimp on features. It offers CRM, email integration, and dynamic text replacement. You can create unlimited landing pages using over 160-page templates that are suitable for mobile users.
Though Leadpages is not the best choice for page design, it is one of the best landing page tools when it comes to capturing leads.
These Leadpages’ key features make it effective at capturing leads in a user-friendly format.
- Drag-and-drop editor
- Integrations with WordPress
- Availability of A/B testing
- Mobile-responsive templates
- Offers plugins
- Integrates with social media
- Coming soon pages
Leadpages offers the features that a marketer, blogger, and online entrepreneur need to grow their business. If you are offering freelancing or consulting services, Leadpages can help you sell them and book clients.
You can take Leadpages for a test drive with their 14-day free trial offer. Just pick among their three plans to start the free trial. Plan starts at $27/month.
Try Leadpages today!
2. ClickFunnels
A landing page software that provides an out-of-the-box solution for beginners, ClickFunnels addresses a market need that other landing page builders overlooked. Its ease of use allows you to set up in a few minutes.
Though its primary purpose is for building sales funnels, ClickFunnels has all the essential features to make landing pages, lead generation systems, and more. It was built with three main goals in mind. And these are to generate leads, generate sales, and reconnect with customers.
ClickFunnels provides the tools and strategies you need to market, sell, and deliver your products online in one simple dashboard. Its key features include:
- Simple drag and drop landing page editor
- The quick building of sales funnels that convert
- Creation of smart shopping cart with 1-click upsells
- Automation of email and Facebook marketing
- 24/7 customer support
If you’re a startup who wants to reduce your work, ClickFunnels is the best landing page builder for you.
ClickFunnels pricing starts at $97 per month. A free 14-day free trial can get you started on the tool.
3. Ucraft
Ucraft is the best built-in website builder that doubles as a landing page builder. Though it is more of a website builder than a landing page builder, it offers plenty of incredible features. These include an intuitive drag-and-drop editor, a free logo maker and designer tools, and Google Analytics integration.
Also included in the Ucraft subscription are SSL, SEO, pre-designed templates, advanced designer tools, and access to 24/7 live chat support. They offer a free website plan for basic website features while their pricing plans start at $10/month. The lowest of which has limited features that you need to upgrade to a higher plan to enjoy more options.
You can get started with Ucraft by taking advantage of their 14-day free trial.
4. Instapage
If you’re looking for a startup landing page builder that creates stunning landing pages, Instapage is a perfect choice. You don’t need coding knowledge or hire a web developer for your landing page design.
With its drag-and-drop editor, you can easily choose from over 200 mobile-responsive templates and Віgstосk Іmаgе Lіbrаrу the elements you want to create a landing page.
If you choose the Enterprise Plan, you get exclusive featured like Global Blocks, AMP landing pages, Page creation & migration services, and more. Their Business Plan costs $149/month. They have a free 14-day free trial that lets you use all the features of this plan.
5. Landingi
An affordable page solution for creating landing pages for marketing, Landingi is effortless to use. It has a simple drag and drop editor and integrates with other tools like MailChimp, HubSpot, and more. It runs A/B Split testing by itself. This landing page builder has in-built wеb anаlуtісs tооls to help you track visitors and conversion rate.
Landingi’s pricing depends on the size of your business. Plans are available for Business, Agency, and Enterprise. Whether you are blogging, freelancing, consulting, or running an eCommerce business, there are three plan tiers to choose from. The cheapest of which is the Core plan (29/month). While for a digital agency, there’s the Agency plan to get you everything you need for your digital marketing needs. All plans come with a 14-day free trial.
6. Elementor
Elementor is the best landing page builder for WordPress. If you’re a WordPress user needing a plugin to make landing pages, this landing page tool is one of the best options out there. It has a custom pop-up builder that matches the theme of your website. The plugin is extendable and developer-friendly and integrates with lots of marketing tools. With over 5 million users, Elementor is an ideal platform for freelancers and agencies.
They offer a free plan of their plugin for any number of sites with 40 plus basic widgets. To get access to all Elementor features, you have to get at least the lowest paid plan which is $49/month.
Summary
Landing pages are essential to digital marketing. They play a vital role in nurturing the traffic coming from your marketing campaigns and leading them down the funnel. Thus, you should choose the best from the tons of landing page tools in the market today.
Try out the free trials and the free versions that the five best landing page builders offer before opting for a paid subscription.
I highly recommend you start with Leadpages because it is easier on the pocket with its Standard Plan of only $27/month. It’s cheaper compared to other page builders and already has all the features you need for your online marketing.
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