5 Best Sales Funnel Builders (Free & Paid) For Your Business 2024

by Dec 9, 2020Tools

A sales funnel builder puts you a step ahead of your competitors.

All marketer knows that they need a brilliant digital marketing strategy to make it in modern times. And sales funnels could be a big help with that.

Not all sales funnels are a fit for your marketing needs. Some market themselves as sales funnel builders. But, they don’t have the vital features that you need. An expensive sales funnel software does not guarantee that you can get all that you need under one roof. Sometimes the cheaper and more modest platform might be enough for you.

If you’re looking for the best sales funnel builders for 2021 to increase your sales, you will love this guide.

What is a sales funnel?

Sales funnel is a marketing term that refers to the various stages that a potential customer has to go through to buy from you.

If you’re familiar with sales and marketing, you know that leads can be at different stages of the buying process. It might take months for you to nurture and turn them into a customer.

Yet, if you set up your sales funnel the right way, it can streamline the process and provide a better customer experience. When people found what they’re looking for and are satisfied with them, they will make a purchase.

When to use a sales funnel builder?

A sales funnel builder, free or paid, can give you a complete view of your sales and marketing efforts and results quickly. Even if you’re into affiliate marketing, blogging, consulting, eCommerce, freelancing, selling courses, or an agency owner –  you need sales funnels to drive more sales and conversions. Just find the right software.

If you are new to using sales funnel software, you can keep upfront costs to a minimum if you choose a solution that offers all that you need. Sales funnel builders have many components. It can have email marketing services, landing page editors, and webinar hosting. Having everything you need in one software is more cost-effective than setting up all these functionalities on various platforms.

If you are already using some tools for your sales and marketing efforts, you might want to assess the costs. Although integration between tools is possible, this might affect the user experience and will be more of an inconvenience in the long run.

How to spot a great sales funnel software?

Never commit to a subscription without knowing first if the sales funnel software has all the features you need. Below are the criteria for a great sales funnel builder.

  • Ease of use
  • Customizable templates
  • Built-in automation
  • Inbuilt shopping cart
  • One-click upsells, downsells, and order bump
  • Ability to host online courses and webinars
  • Membership page creation capability
  • Affiliate management solution
  • Wide range of integrations
  • Provide training courses for users
  • Responsive and accessible customer support.

Take a look at the best sales funnel builders in this guide to see which would be a good fit for you.


Best sales funnel builders in 2021


ClickFunnels is an all-in-one marketing solution for entrepreneurs and small businesses who want to build and organize their sales funnels and digital marketing. It requires little to no coding skills with its drag-and-drop building feature.

Best Sales Funnel Builders - ClickFunnels

ClickFunnels is the most popular sales funnel builder today. It lets you build sales pages, landing pages, create membership sites, build online courses, create webinars, manage affiliates, and more. You can easily create sales funnels to generate leads and drive sales using the pre-designed templates specific to your industry.

Other features of ClickFunnels include:

  • Funnel sharing
  • Follow-up funnels
  • 1-click upsells
  • Membership site
  • Affiliate management system
  • Integrations with payment gateways and multiple domains
  • Funnel Flix – a collection of marketing courses and training by industry-leading experts.

ClickFunnels pricing starts at $97/month. Try out the 14-days free trial to know firsthand how it works.

2. Kartra

Kartra is one of the best sales funnel builders if you are looking for an all-in-one platform. It comes with a website and landing page builder and lead database (CRM). Almost everything you need as a business owner you can find in Kartra. From email marketing and automation to live chat and ticketing, Kartra has them.

Best Sales Funnel Builders - Kartra

You save tons of money with this sales funnel builder because of its comprehensive features. You can host and market your business, all in one platform.

Kartra has lots to offer businesses. Though it has a limited list of integrations, it is easy to set up and offers many features. Katra is simple to use by both beginners and seasoned users. Subscribing to Kartra gives you access to the following:

  • Kartra Calendars
  • Kartra Checkouts
  • Kartra Pages
  • Kartra Leads
  • Kartra Funnels & Campaigns
  • Kartra Mail
  • Kartra Memberships
  • Kartra Videos
  • Kartra Helpdesks
  • Kartra Forms
  • Kartra Affiliates
  • Kartra Agency
  • Kartra Marketplace

The lowest Kartra Plan is $99/month. You can save $240 if you opt for an annual payment. If you’re looking for a free trial, Kartra does not offer one at the moment.

3. Leadpages

Leadpages is a popular landing page builder for creating lead generation landing pages and sales pages. Although it is not a complete sales funnel software, it enables you to create Micro Funnel using templates designed for building pages, funnels, and conversions.

Best Sales Funnel Builders - Leadpages

The Micro Funnel system is comprised of a landing page, pop-up, and thank you page. All of these features are available in Leadpages.

The landing page is where your traffic lands. Landing page building is the most popular feature of Leadpages, making it one of the best landing page builders for businesses today.

After your leads arrived on your landing page, a pop-up form prompts them to make an opt-in decision. It will then followed by a thank you page that deepens the relationship between you and the customers.

Leadpages is the cheapest funnel builder on this list. It does not offer email marketing, inbuilt automation, webinar tool, 1-click upsell, affiliate center, and membership site features. If these abilities are not essential to you, then go for Leadpages. It is a budget-friendly option for boosting sales and conversions.

A handy tool that allows unlimited leads, Leadpages gives you a Facebook Ad-based landing page option. The lowest plan costs $27/month with a chance to save $120 if you choose annual billing. You can test-drive all paid plans by signing up for a 14-day free trial.

4. Builderall

Builderall is an all-inclusive sales funnel maker that is becoming a favorite in the digital marketing space.

Best Sales Funnel Builders - Builderall

It offers tons of tools to escalate your online business. From building an attractive website to creating a highly-converting sales funnel, Builderall has them all.

  • Builderall offers the following top features:
  • Drag and drop website and sales funnel builder
  • Email marketing using Mailing Boss
  • eLearning for creating online courses
  • eCommerce website building
  • Customizable templates
  • Design tools for creating appealing images and videos
  • Hosting
  • Membership site creation
  • Split testing
  • App Builder for creating iOS and Android applications
  • Third-party app integrations
  • Exceptional customer support

The Premium Plan is $69.90 from the regular price of $99.90 per month. Try out Builderall for 30 days for just $1.

5. GrooveFunnels

The newest sales funnel builder in our list, GrooveFunnels is an all-in-one software with a range of apps for sales and marketing. They offer free instant access for life to all 20 of their powerful tools such as GroovePages, Groove Sell, and GrooveFunnel Mapping.

Best Sales Funnel Builders - GrooveFunnels

If you want the best free funnel builder with robust features, grab their free lifetime access offer now. GrooveFunnels is not just a sales funnel builder that is free forever because it also offers the following free of charge:

  • Unlimited products
  • Build websites with full navigation
  • Custom domains
  • Bandwidth and hosting
  • 1-click upsells, downsells, and order bumps
  • Most powerful affiliate program

Take advantage of the limited-time free membership deal. GrooveFunnels will start charging for all their features once they have officially launched the sales funnel builder.


We have discussed the five best sales funnel builders for 2021. Some offer an all-in-one solution for a reasonable price while others have free plans but, need third-party tool integrations to build sales funnels. You don’t have to buy every tool discussed in this guide. Just be clear on what your goals are for using a sales funnel maker and only pay for those features that you need.

I hope you found this guide helpful. If you need further guidance, feel free to browse our blog for tips and tools for making money online.

If you like to learn the benefits of building an automated digital agency with low startup costs and zero sales calls and chats, get our 4 Hour Agency course.